Market Research
Market research is the process of gathering, analyzing and interpreting information about a market, about a product or service to be offered for sale in that market, and about the past, present and potential customers for the product or service.
Primary Research : This is research you compile yourself or hire someone to gather for you. Examples of Primary Research are surveys, interviews, observations, and ethnographic research.
Secondary Research : This type of research is already compiled and organized for you. Examples of secondary information include reports and studies by government agencies, trade associations or other businesses within your industry. Most of the research you gather will most likely be secondary.
I will explain about two companies that i choose which is Lagenda Clothing & Co and Pizza Hut.
Lagenda Clothing & Co is a Brunei local clothing brand and was founded in 2013 by Fadhli Hj Lamat. The company sell shirts,hoodies and cap.They started as online shop and also Fadhli house which located at Lambak Kanan,Brunei was the company first store. In 2016, They open new store at Serusop,Brunei. Lambak Kanan store is closed as they only focus more on Serusop store. They also actively participated at expo. Lagenda Clothing is also known as the most followers local clothing brand and local business on social media in Brunei.
Their Instagram is - https://www.instagram.com/lagenda_clothing/
As for their Facebook is - https://www.facebook.com/lagendaclothing/
So this is how Lagenda Clothing & Co uses internet for their business:
Advertising
Lagenda Clothing is very active to advertise their newly design and also promotion for their customers. They usually have their own model to do photoshoot and post it on Social Media. They also post video such as showing the store and new designs.
Communication
They also very active to give response to their customers through Whatsapp and social media. Usually the customers will ask wether the shirt they interested is still have instock or not and also to book the goods that they want.They always in touch with customers through social media such as giving latest information about the stocks and also posting customers picture that purchase or wearing the Lagenda shirt or cap.
Marketing
Lagenda Clothing & Co use internet such as social media and Whatsapp for the customers to purchase online. They also can book online and also pre-order.
As for Lagenda Clothing, Many people know the reason why the company still consistenly successful for years, it is because the company actively use internet to promote their goods. By posting their designs with unique,more local relatable design,have the biggest shirt size and interesting choice of colours, it attract customers attraction as for nowadays alot of people using social media daily. Surely internet is the most benefit way to promote products.
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| This is the example of their model wearing Lagenda Clothing newly popular design which they called ' The first official Lagenda jersey - The Black Edition ' |
Communication
They also very active to give response to their customers through Whatsapp and social media. Usually the customers will ask wether the shirt they interested is still have instock or not and also to book the goods that they want.They always in touch with customers through social media such as giving latest information about the stocks and also posting customers picture that purchase or wearing the Lagenda shirt or cap.
Marketing
Lagenda Clothing & Co use internet such as social media and Whatsapp for the customers to purchase online. They also can book online and also pre-order.
As for Lagenda Clothing, Many people know the reason why the company still consistenly successful for years, it is because the company actively use internet to promote their goods. By posting their designs with unique,more local relatable design,have the biggest shirt size and interesting choice of colours, it attract customers attraction as for nowadays alot of people using social media daily. Surely internet is the most benefit way to promote products.
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